The Garden Room | Pottery Barn Kids UX Event
In 2023, studies show children's creativity has declined by 85% compared to the 1980s. This is attributed to a stress-driven culture and constant comparison, limiting imagination. To counter this, fostering creative environments is crucial. Pottery Barn Kids is hosting "The Garden Room" an event, allowing parents to shop the new spring linens while their children engage in creative activities. Research indicates that reading, hands-on crafting, and outdoor open spaces enhance children's creative skills.
By focusing on these strategies, Pottery Barn Kids aims to inspire creativity and nurture a generation that values imagination and innovation. Hosted on International Women’s Day this three-day event will be held in the Golden Gate Park outside the conservatory of flowers to honor Pottery Barns Kids foundation in 1999 by two mothers in San Fransisco.
PACKAGING
Aware of the industry's fast fashion issues, Pottery Barn Kids is committed to making a better world for the children of tomorrow. Instead of using thick plastic casings to wrap our merchandise, The Garden Room will feature recyclable packaging that can be found in both our playful item tags and boxes. Reusable tote bags will also be for sale. The linen items will be wrapped in a recyclable clear plastic before being placed in their cardboard shells to ensure clean and safe travel as the items make their way back to your home.
By prioritizing sustainability, the company aims to reduce their environmental footprint while providing quality products that children can enjoy.
APP DESIGN
